I can definitely relate to your story, I was in sales for 17 years and never really understood how marketing could help me be a better sales person!!! Just goes to show you how different things were! Please see my respon e to Michelle’s comment on how to re-define your target market. The report on my site is a great place to start!

Good luck and let me know if you’d like a marketing audit – it works just as well for sales professionals as business owners!

Have a great weekend!
-Carolyn

Thank you very much – glad you liked the article and I appreciate you taking the time to let me know! As far as researching your target market, it is important to know some basics about them; demographic, goographic, and even psychographic. There are a number of ways to do this and when I work with small business owners, this is one of the key parts of developing their marketing system. It takes a little work, but it’s well worth it, in the end you wind up with a profile of your best customers and and idea of how to go out and get more just like them.

You downloaded the free report from the home page of my site – that’s a great start in the process. If you would like additional help you might want to contact me for a complimentary marketing audit – you will certainly get some ideas from that.

Thanks again and good luck!
-Carolyn

The targeted marketing also peaked my interest.I’ma trained sale person by trade and have learned marketing on am as-needed basis and too often don’t spend the necessary tine to re-define my targeted market. It has changed I think, especially in this economy. Any suggestions on how to do that?

Thanks,

Fay