I preach to small businesses every day about the necessity of having a blog. For me it’s a no-brainer: but then I’m a daily drinker of the marketing/social media/blogging Kool-Aid Cocktail. So I wanted to write this blog to explain to those who don’t eat, breathe, sleep and dream marketing and social media how a blog can help your small business.
So really why does a small business, say the quaint gift shop in Downtown Fairfield, CA or the fence builder in Anytown USA really need a blog? Does it really make sense? Well, I’m going to give you 5 good reasons why I think every small business needs a blog.
1. Blogging helps you get found. The fact is, blogging helps with SEO – that big scary acronym we in marketing and social media like to throw around is simply “Search Engine Optimization”. What does it mean in the real world? It simply means that every time you post fresh content to your website or blog, Google’s site-crawling robots jump up and down like high school cheerleaders hyped up on Red Bull cheering, “New content, New content, Rah Rah Rah.. Let’s Go!”
Search Engines love new stuff and their “spiders” will crawl sites with new, quality content more frequently. So the more you post, the more authoritative your site becomes. In the search engine world that means your chances of getting found when people start Googling “unique gifts in Fairfield, CA” or “fence repair in Anytown USA” will be greater.
2. Blogging builds trust. What is marketing? Marketing is getting people who have a need to know like, trust, and want to buy from you. How are people going to get to know like and trust you if you hang out in your store or office all day and they never get to hear all of your wonderful and creative ideas, experience and expertise?
Blogging is such a great way to reach large numbers of people (yes even local people) that you would never be able to reach offline. By writing quality blogs about your industry, your customers, and your business – making it fun and informative (and without selling) your target market is going to start realizing that you know your stuff. They are going to start turning to you as a trusted source and an educator. People like to buy from competent businesses. We as consumers want to trust our fence builder, chiropractor, or marketing coach before we even work with them. How can we do that if we don’t know them? Blogging gives us, as small businesses the perfect avenue for showing people that we know our stuff; we are knowledgeable, friendly, consistent, and maybe even kinda fun!
3. Blogging positions you as an expert. In addition to building trust blogging allows you to show the world how much you know about your business and industry. Blogging is a way to tell masses of people all at once that you understand them; you know how to solve their problem or fulfill their need. By telling stories and sharing facts and tips and advice you are not only telling, but demonstrating that you are an authority in your field.
By writing helpful and thoughtful content, you are building trust and qualifying yourself as a go-to resource for information; creating that great top-of-mind awareness we all want when our prospects make the move to buy!
OK- I’m going to stop here for today or this post will be too long and I’ll lose you!
Check back on Wednesday for 2 more reasons why every small business needs a blog, plus I’ll address some common myths about blogs. If you’re worried you’ll forget to check back, subscribe to my blog by clicking on the Subscribe button on the top right and side of the page above the Facebook box.