Comments on: Why Direct Mail Doesn’t Work for Small Business http://fortunemarketingcompany.com/2010/03/why-direct-mail-doesnt-work/ Wed, 16 May 2012 23:23:39 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kathy Tito http://fortunemarketingcompany.com/2010/03/why-direct-mail-doesnt-work/comment-page-1/#comment-144 Kathy Tito Thu, 25 Mar 2010 14:39:57 +0000 http://fortunemarketingcompany.com/?p=1892#comment-144 Right on! More on this topic, and how to make your outreach work - http://www.callcenterservices.com/blog/post.cfm/call-first-email-second-4-ways-cold-email-hurts-sales Kathy Tito CallCenterServices.com Right on! More on this topic, and how to make your outreach work –

http://www.callcenterservices.com/blog/post.cfm/call-first-email-second-4-ways-cold-email-hurts-sales

Kathy Tito
CallCenterServices.com

]]> By: Carolyn http://fortunemarketingcompany.com/2010/03/why-direct-mail-doesnt-work/comment-page-1/#comment-143 Carolyn Wed, 17 Mar 2010 02:31:38 +0000 http://fortunemarketingcompany.com/?p=1892#comment-143 Hi Ankit, I wrote the title of this blog kind of tongue in cheek (and to make a point!). I absolutely believe Direct Mail can work for small businesses when done correctly - as you pointed out in your comment. When marketing our businesses we need to understand that direct mail is just one piece of the puzzle; and like any other marketing tactic, it takes consistency, repetition, and a systematic approach. Thank you for sharing your experience. I think it really puts it into perspective and shows the power of a well thought out strategy. -Carolyn Hi Ankit,

I wrote the title of this blog kind of tongue in cheek (and to make a point!). I absolutely believe Direct Mail can work for small businesses when done correctly – as you pointed out in your comment. When marketing our businesses we need to understand that direct mail is just one piece of the puzzle; and like any other marketing tactic, it takes consistency, repetition, and a systematic approach.

Thank you for sharing your experience. I think it really puts it into perspective and shows the power of a well thought out strategy.
-Carolyn

]]> By: Ankit Patel http://fortunemarketingcompany.com/2010/03/why-direct-mail-doesnt-work/comment-page-1/#comment-142 Ankit Patel Tue, 16 Mar 2010 20:35:29 +0000 http://fortunemarketingcompany.com/?p=1892#comment-142 I've noticed that direct mailings can be effective but as a part of a comprehensive campaign and you have to run the campaign for a few years to really get good results. The example I'll use is that I've worked with a Tax Preparation and every tax season we would send out direct mailers. We also made our location very visible and the first 3 years we didn't have much return from direct mailers but it did give us visibility (<1%). Year 4 and 5 were much higher return in direct mailing (around 5-7%). It is different for other businesses but I think it has to be taken with the approach it needs to be done for a long period of time to be really effective. Ankit I’ve noticed that direct mailings can be effective but as a part of a comprehensive campaign and you have to run the campaign for a few years to really get good results.

The example I’ll use is that I’ve worked with a Tax Preparation and every tax season we would send out direct mailers. We also made our location very visible and the first 3 years we didn’t have much return from direct mailers but it did give us visibility (<1%). Year 4 and 5 were much higher return in direct mailing (around 5-7%). It is different for other businesses but I think it has to be taken with the approach it needs to be done for a long period of time to be really effective.

Ankit

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