I’ve seen a lot of articles lately about website design. One of the best was by Jonathan Kranz on MarketingProfs entitled “5 Things to Think About Before You Launch Your Next Website”. I really liked this one because it addresses what I believe are the 5 main things everyone should consider before building a website.
I especially love his 5th point, “It’s Not All About You”. One of my biggest pet peeves about websites is that so many are all about the company and so little about the customer. When I land on a website and it’s “I this” and “we that” I’m left feeling like I’m on a bad date listening to another self-involved bore.
Would you walk into a meeting with a new prospect and immediately start rattling off how long you’ve been in business, where you’re located, your education, experience and how great you are? Of course you wouldn’t. So why are you doing that on your website?
A website should first and foremost tell me – immediately – that you understand my problem. Then it should demonstrate how you are going to solve my problem and make my life better. The first rule of engagement – it’s all about me (the customer) – not you. FIRST demonstrate that you get me by addressing my problem, then how you can help me, and last- give me a way to find out more about you if I choose to even get that far (“About Us” are a great way to do that without the entire website being about you).
Jonathan’s article does a great job of addressing this issue and 4 others. So if you’re thinking about a new website – or even if you aren’t – you should definitely check it out – “Five Things to Think About Before You Launch Your Next Website”.