Comments on: 5 Questions to Ask Yourself Before Giving up on Marketing http://fortunemarketingcompany.com/2010/07/5-questions-marketing/ Sat, 28 Jan 2012 16:31:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Carolyn http://fortunemarketingcompany.com/2010/07/5-questions-marketing/comment-page-1/#comment-193 Carolyn Tue, 27 Jul 2010 16:20:32 +0000 http://fortunemarketingcompany.com/?p=2545#comment-193 Alan, Thank you very much for your comment. I appreciate your insight. Yes, we hear all kinds of reason not to market a business, don't we? It's a tough thing to understand sometimes and can be especially challenging to know how to do it right! -Carolyn Alan,
Thank you very much for your comment. I appreciate your insight. Yes, we hear all kinds of reason not to market a business, don’t we? It’s a tough thing to understand sometimes and can be especially challenging to know how to do it right!
-Carolyn

]]> By: Alan - $100K Small Business Coach http://fortunemarketingcompany.com/2010/07/5-questions-marketing/comment-page-1/#comment-192 Alan - $100K Small Business Coach Tue, 27 Jul 2010 02:18:46 +0000 http://fortunemarketingcompany.com/?p=2545#comment-192 I love your posting, Caroline. As a small business coach I run into those comments myself way too frequently. Actually I'd add a couple of more excuses that I hear. 1) I can't afford marketing -- So they go for the networking that they say costs nothing. 2) And the biggest reason that their marketing didn't work, and the reason that marketing was too expensive, was that their marketing message was "I am a ________ [fill in their label]" which is what doesn't work. Add that to your points that they don't know who. I love your posting, Caroline.

As a small business coach I run into those comments myself way too frequently.

Actually I’d add a couple of more excuses that I hear.

1) I can’t afford marketing — So they go for the networking that they say costs nothing.
2) And the biggest reason that their marketing didn’t work, and the reason that marketing was too expensive, was that their marketing message was “I am a ________ [fill in their label]” which is what doesn’t work. Add that to your points that they don’t know who.

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