I don’t understand. Maybe I haven’t been in business long enough or maybe I’m just naïve. Business owners say all the time, “I need more business. My marketing isn’t working.” And then when I engage them to help them build something that will bring them more business and give them a marketing system that will work they say, “I don’t have the time.”
I’ve been in business exactly 18 months. I have customers, I have speaking engagements, I have workshops, classes and seminars. I have A/P, A/R, taxes, piles of paper, and all that same stuff that you all have – AND I spend a lot of time marketing my business. After only 18 months in business – and not exactly a millionaire yet, I realized it’s time to hire someone because I simply can’t do it all myself. I want to grow and I realize that in order to grow, I need help.
I started out small – I hired someone on a contractual basis to handle some of the tasks I don’t like doing. Yeah, it’s money out of my pocket (and there isn’t a ton of it right now) but my eye is on the bigger picture – the future of my company. A vision that includes having a few employees executing the day-to-day while I drive the strategic direction and do what I am best at – which has nothing to do with A/R, taxes, booking speaking engagements, etc.
The point is this: if you want more business but can’t even take the necessary steps to either free yourself up or hire someone to do what it takes to GET more business, do you really need more business? You hear it again and again, stop working IN your business and start working ON your business. When are you going to take that step? When are you going to say, “Ok, today is the day, I need to do something different, because what I’ve been doing isn’t working.”? When are you going to stop spinning in circles and start making some of the tough decisions that business owners need to make? You can either make the decision to grow, or you can continue to drown… your call!
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