6 Ways Any Business Can Engage Customers and Increase Sales During the Holidays!

December 5, 2011

Tis the season for businesses across the world to see the bottom line of the P&L report go from red to black!  It’s the time of year that can make or break a business. So what are you doing to make sure you stay in touch, stay top of mind, and stay on top of sales this holiday season?

Here are 6 ways any business can stay in touch and increase sales this holiday season!

  1. Offer special discounts to your best customers on the things they buy the most. Why not treat them to a holiday gift, from you to them? Offer amazing deals on the things they buy the most!  It’s a great way to say Merry Christmas, Happy Hanukah, or Happy Kwanzaa to your most loyal customers!  stay in touch with customers for christmas
  2. Offer Gift Certificates.  Maybe you’re an automotive repair shop, or a hairdresser, or maid service, or a professional organizer, or a web developer – how do you gift those things??  With gift certificates, of course!!!  We all know times have been tough for a few years, who wouldn’t love a free oil change and tire rotation, new hair style, or house cleaning!?! (I know I would, hint, hint) Or maybe you have tons of products and services and choosing one is too difficult! Give the gift of choice! Gift certificates are great stocking stuffers AND offer a great opportunity to cross sell (see #3!).
  3. Cross-sell!  It’s a great time to suggest items to go with products or services they already purchase. Maybe they bought a beautiful set of earrings last year for mom, this year suggest the matching necklace.  When you sell a spa package, offer the premium at-home spa kit to go with it as a carrier for the gift certificate! The hairdresser can cross sell a salon quality shampoo and conditioner set; the auto repair store can offer jumper cables or fix-a-flat canisters – all as nice little carriers for the gift certificates! Cross-selling is a great way to add value to the client – and to increase sales!!!
  4. Send gift ideas.  How many times have you been stumped on a gift for that hard-to-buy for person on your list? We’ve all been there! So help your customers by sending an email full of gift ideas tailored to the people on their list with headings like: “gifts for mom”, “great gifts for  co-workers, neighbors, or mail carriers”. What are your most popular items and who buys them? Share that info with the people on your mailing list and they’ll be grateful for it!
  5. Offer free wrapping or free delivery. Who doesn’t love a surprise?!?   Don’t be afraid to think outside the box. What if that premium spa package and at-home spa kit were hand delivered with a bouquet of fresh flowers or a box of chocolates??  What if the oil change was done on-site at the recipient’s home?  What if a gift basket with a few jars of local homemade jam and bakery-fresh scones were delivered fresh on a Saturday morning? Wouldn’t that make the gift extra special?
  6. Send cards and/or gifts to current and past clients- Maybe staying in touch and top of mind is as simple as wishing them a Happy Holiday and thanking them for their business! Customers love to know they’re appreciated. Send them a card or a special gift that has nothing to do with trying to sell them anything – they’ll love you for it!

 Thank you Purple Cow Websites  for responding to my Facebook post yesterday with this great idea for a blog!!

 Want to share?? Please do! Leave your comments here.

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By the way, if you liked this post, I’d really appreciate your Retweet!!! Thank you. :-)

Comments

8 Responses to “6 Ways Any Business Can Engage Customers and Increase Sales During the Holidays!”

  1. susan schwartz on December 5th, 2011 3:25 pm

    I loved this Carolyn, some great ideas for the holidays. Thank you so much for sharing allyour knowledge with us! I did retweet

  2. Scott Kindred | SafeHouse Web on December 5th, 2011 5:07 pm

    Great article. Love the cross-selling reminder. I’ve found it is the best (and usually easiest) way to make a client happy, make a sale and also build a good relationship with a fellow businessperson.

  3. Carolyn on December 5th, 2011 7:57 pm

    Thanks Scott. Great points about cross-selling, thanks for reading and writing!! :-)

  4. Carolyn on December 5th, 2011 7:58 pm

    Thanks again Susan, I appreciate all of your support and encouraging words! Happy Holidays to you !!

  5. Nelson on December 11th, 2011 6:37 pm

    this is true , thanks for sharing with us

  6. Carolyn on December 11th, 2011 11:43 pm

    Thank you for reading and for taking the time to leave your comment. I’m glad you enjoyed the article. Happy Holidays!

  7. Wendy on December 16th, 2011 10:41 am

    Carolyn,
    Thanks for reminding us of great ways to provide more value for our clients! That’s why you are good at what you do…keep it up.

  8. Carolyn on December 16th, 2011 10:49 am

    Thank you Wendy, I appreciate that! Have a wonderful holiday!

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