You’re a successful business owner by any measure. You’ve been in business more than a few years and at one point you had the business you wanted. You hired a staff, your sales pipeline was full, and the phone was ringing off the hook. Maybe you even felt you had too much to handle at times, but you were excited about expanding.
Marketing didn’t even feel like marketing back then: you joined a few professional organizations and networking groups, bought a yellow pages ad, did some print advertising and the business just flowed. You didn’t need no stinking so-called ‘experts’; you did it all – and were pretty damn good at it too!
But then everything changed. The pipeline was empty and you practically had to beg, borrow, and steal to get work.
Marketing was easy when there was an abundance of work for well established companies with great reputations for quality and service like yours. But then, almost overnight, the game changed.
Not only did money dry up and consumers start spending less, they also became more educated; savvier. While the economy took a dive, technology –especially social media – started to take on a life of its own. Consumers realized that they have choices. They began arming themselves with the power of knowledge – creating online communities, business reviews, and forums.
Consumers started using their voices. Maybe it came out of the frustration and helplessness of government bailouts and unfair tax breaks for the giants – but we all heard it. They banded together and demanded more and we small business owners didn’t know how to react. Traditional marketing had changed and left us asking ourselves:
- What do you mean no one reads the newspaper anymore?
- But.. but… I always had a yellow pages ad!
- Why isn’t a 10% of coupon enough?
- What the heck do you want from me???
Denial is Not a River in Egypt!
Wrapped in our old tattered binky of denial, many of us clung on for dear life trying to survive in the new economy, and instead of turning to experts we:
- Asked for marketing and business advice from our hair dresser, our son’s baseball coach, and our dentist.
- Relied on the people who sell us marketing tools (advertising, yellow pages ads, etc) for our business’s strategic direction.
- And, eventually, many of us just gave up and quit marketing all together.
And then we realized, in a flash of blinding inspiration, “My customers got smarter and started relying on each other with all their Yelping and there Twittering and their Face Booking… Hmmm. Maybe I should re-think my ‘bury-my-head-in-the-sand strategy and get some real help!”
As an entrepreneur, it is really hard to ask for help: we should be able to do it all ourselves, right?
As an entrepreneur, we have certain strengths; one of them needs to be knowing when it’s time to ask for help! No company got big, no business owner became a millionaire by doing it all on their own. Successful businesses get help – lots of it! Even Bill Gates had Paul Allen!!! You simply can NOT do it alone!
I am an Entrepreneur, Hear me ROAR!
Asking for help is NOT a weakness; it’s a sign of strength. STOP doing the things you aren’t good at or trained to do and hire people who are! Hire the accountant and STOP wasting hours trying to figure out QuickBooks. Hire that office manager and STOP getting caught up in the day-to-day operations of your business. And of course, hire a Marketing Consultant and STOP guessing and wasting money on stuff that doesn’t work. Hire Pros to guide your business in the direction you want it to go! It’s time, you know it is!
So where are you in your business? Have you hired experts and if so, what has your experience been? How has the decision impacted your business? And if you haven’t yet, what’s holding you back? Please share your experiences with us!
And by the way, if you decide to hire a Marketing Consultant, we happen to know one!
By the way, if you liked this post, I’d really appreciate your Retweet!!! Thank you. 🙂