You’re a successful business owner by anyone’s standards: you’ve been around a few years and at one point had all the business you wanted. You hired a staff, your sales pipeline was full, and the phone was ringing off the hook! Maybe you even felt overwhelmed at times, but felt excited about expanding.
Marketing didn’t even feel like marketing: you either got lucky and business boomed with no marketing plan at all or you joined a few networking groups, bought a yellow pages ad, and the business just flooded in. You didn’t need any so-called ‘experts’, you did it all – and were pretty damn good at it too! Or so you thought…
And then it all changed. Suddenly the phone stopped ringing, the pipeline was empty, and you practically had to beg, borrow, and steal to get your next client.
Marketing was easy when there was an abundance of money and credit. Getting clients was a breeze for well established companies with great reputations. But almost overnight the game changed. While the national economy was spiraling into a black hole, distressed consumers were becoming more prudent about how and where they spend their hard earned cash.
Today, social media allows consumers to shop, share experiences, and compare products like never before. They’re armed with the power of knowledge and small business owners are still scratching their heads trying to figure out what happened, asking:
- What do you mean you don’t look in the yellow pages anymore? (Check out my blog, “Does Your Advertising Make You Look Cheap?” for more info about advertising)
- My competitors do ‘what’? How am I supposed to compete with ‘that’?
- What do customers want from me??? (Read, “Good Customer Service Isn’t Enough” for more info!)
In denial, many thwarted their businesses by asking for marketing advice from their accountant or hairdresser – or even worse – from the sales reps who make a commission off selling yellow pages ads and advertising. Frustrated and confused, many small business owners just quit marketing all together.
NO Marketing = NO Business
Giving up on marketing is not the answer. The answer is simple: if consumers are smarter, YOU have to be smarter. And the first step in becoming smarter is realizing and accepting what you don’t know. You started a business because you are a great dentist, attorney, CPA, or other service professional but chances are you’re not a marketing expert.
Hiring a Marketing Consultant can help you STOP guessing and wasting money on marketing that doesn’t work. A good marketing consultant will help you attract the right clients (the ones with money) and stand apart from your competition which will result in an increase in revenue – and profits!
A Marketing Consultant will also:
- Help you set goals, giving you and your company direction
- Develop, plan, and execute a strategic marketing plan
- Add much-needed marketing experience, expertise, and objectivity to your business
- Bring a network of specialists to make your marketing more effective!
A marketing consultant can be a valuable addition to your team, freeing you up to focus on building your business and doing what you do best! Be sure to choose a professional with experience who can challenge you and help you achieve your business goals! If you would like to learn more about how Fortune Marketing Company can help you grow your business, click here.