I’ve been saying this for years: Marketing is a process not an event. So what does it mean?
It means that too many small business owners think Marketing is something you can do once. Or only when you have the time, the money or not enough business. They think once they get busy they can stop marketing.
The truth is: for a business to sustain and succeed Marketing needs to be continuous, you can never stop – EVER. Especially when you’re busy. Why? Because once that wave of business dries up you’re left with nothing and you have to build from the ground up all over again. And that is time consuming and expensive.
The best way to build a strong, successful business is to invest in it: put in the effort and invest in a marketing plan. And once you have a marketing plan, follow it! Review that marketing plan at least once a year and refresh it, tweak it and renew it as your business grows and evolves.
If you need help developing a marketing plan for your small business a good Marketing Consultant like Fortune Marketing can help. Contact us today to learn how a Marketing plan can transform your business.