If you’re a nutritionist, dietitian or RN who wants to grow your practice, Marketing is critical. Just building a website and Facebook page will not be enough to attract enough business to sustain your nutrition practice.
Here are 7 critical steps to Marketing your practice:
- Define your practice: Knowing what kind of nutritionist you want to be is critical. Do you want to be about weight loss, overall health, or do you want to focus on specific health issues? Knowing this will help you focus and set you apart from other nutritionists and dieticians.
- Identify your clientele: Next is knowing who you want to work with. Do you want to work with women, men, children, teenagers or families? Think about this and consider: what group have you had the most success with? Who do you enjoy working with? Make this your target market and focus primarily on that group. Again, this will give your nutrition practice focus and set you apart.
- Find your uniqueness: Being a nutritionist or dietician, it’s all about you and the qualities you bring to your practice. What areas are you a specialist in? What part(s) of diet, nutrition or health are you passionate about or have a personal tie to? What do your best clients say they love most about working with you? Think about this and make this your differentiator.
- Attract your best clients: Once you’ve decided who you want to work with, you need to do some research to learn the best ways to reach them. Are they involved in local clubs and organizations? Parent groups? Sports clubs? Do they use social media? If so, which sites? Don’t be afraid to ask your best clients these questions.
- Build your word of mouth business. Word of Mouth is great, but it doesn’t just happen, it takes work. The best way to make it work is to build a referral program and not be shy about telling your clients and network about it. You can do this through newsletters, your website, email, on your invoices and even your email signature.
- Build a great website. This is your online storefront; the waiting area of your office. You probably wouldn’t shop at goodwill or the dollar store to decorate would you? So why would you skimp on your website? This is often the very first impression a potential client will get of you and your nutrition practice. Do it right. Hire a professional.
- Build an online presence that lets people know they can trust you. As a nutritionist or dietician trust is huge for potential clients. They are letting you into their lives and their habits in a very personal way. They need to know they can trust you. Do this by building a professional online presence that is helpful, useful and relevant.
Fortune Marketing has experience working it nutritionists and dieticians. If you would like to discuss your practice and how to use any of these tips to grow, contact us for a consultation today!