Are you frustrated with marketing your small business? Do you feel like you’ve tried everything and nothing is working? Before you give up on marketing completely consider these 3 shocking, but true reasons your marketing isn’t working
- You’re impatient– No matter what you do in marketing, it takes T-I-M-E. Whether it’s content marketing, investing in SEM or advertising, it takes time to build your presence and for consumers to notice you’re there. Be patient. Give everything a minimum of 6 months before ditching it for the next shiny new marketing tactic.
- No single marketing tactic will get you where you want to go – Did you know that milk sales actually declined during the years- long “Got Milk” campaign? And it was brilliant, right? We all remember the faces of celebrities with milk mustaches in magazines, billboards and TV. The fact is advertising is subject to a huge variety of variables and factors that we have no control over – and probably will never completely understand. That’s why marketing needs to be a strategic, measured and concerted effort. No ONE thing is going to get you where you want to go.
- You don’t know what you’re doing – sorry, it’s probably true. Here’s a test: name 20 characteristics of your target market. Where do they go for information? What are their buying triggers? Who are your top 3 competitors? What do they do well and not so well? Why do your best customers choose you over your competition? Why do they stay with you and why do they refer you? If you don’t KNOW (no guessing!) the answers to these questions, you’re wasting your time and money on marketing.
The bottom line is this: effective Marketing begins with a solid foundation built on facts. If you can’t do the groundwork yourself, consider hiring a professional A Marketing Consultant can save you hundreds – or even thousands in the long run.