Email marketing is one of the most effective and affordable marketing tools there is for engaging and staying in touch with customers and prospects. The challenge, of course is getting people to sign up to your email list.
Driving traffic to your website isn’t enough; learning how to compel them to want to stay in touch with you is the challenge. One way to do this is to have a Call to Action (CTA) on your website offering something of value; a white paper, free report, consultation, or free assessment.
If you spend any time online, you’ve noticed popups are everywhere. But do they work and should you bother putting one on your small business website? The answer is yes!
There are hundreds of pop-up tools out there with different functionalities and add-ins. After much research, I just installed Ninja Popups from Code Canyon, a paid WordPress plug -in. I chose it because of all the functionality and flexibility it offers and how easy it is to install and set up.
Ninja Popup offers over 50 themes, 8 Opt-in panels, animation, extra add-ins and allows you to customize which pages it appears on, when it appears and how long. It also has built in analytics so you can test its effectiveness and even do A/B testing. Give it a try and start watching your email list grow!
If you need help growing your email list, updating your website, managing your marketing or developing a strategic marketing plan Fortune Marketing is here to help! Contact us.