Hashtags have been around a while now, so long in fact that they commonly appear at the bottom of our screens during on our favorite television shows. So what are they and how can they help a small business get noticed?
A hashtag is simply a way to tag certain words or keywords for online searches. For example, if you’re a Survivor fan like I am you may notice during Tribal Council the hashtag #blindside on the bottom of your screen, that means you can go to twitter, search #blindside and see what people are tweeting about the Tribal Council in real time. You can even tweet using the #blindside hashtag yourself to join in on the conversation.
The hashtag is used the same way for marketers and small business owners who want to get noticed in social media. Look on twitter for trending hashtagged topics and use those in your posts: #MotivationMonday #RetailNews, #MarketingTips, for example. You can even create one of your own: come up with something unique to your brand or industry and share it often. For more information on how to use hashtags, check out this great infographic.
Hashtags are a great way to get your content noticed, attract people to your social media and websites and build your brand. If you need help with your content marketing strategy, work with a Marketing Consultant.