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Sample Small Business Social Media Marketing Plan

We all know the importance of integrating social media into our small business marketing plans. But to many small business owners and entrepreneurs, it’s overwhelming.

Here’s an easy Sample Small Business Social Media Plan to help you get started:

MONDAY:  People are busy and won’t take the time to read your content, but it’s a good time to engage with something light and fun. 

Facebook: Post a joke, meme, or inspirational quote

Pinterest: Spend time repinning others’ content onto your industry-related boards

Twitter:  Like and retweet a few tweets from strategic partners, bloggers or media in your industry; work on getting more followers

LinkedIn:  Something light and fun for business/work keywords AND SEO

 

TUESDAY:  Promote your weekly blog with an engaging headline

Facebook:  Post your blog with the engaging headline targeted to your Facebook audience and a great photo

Pinterest or LinkedIn and Google+: Promote your blog with a headline targeted to the audience

Twitter: Promote your blog with a catchy headline

 

WEDNESDAY: Share a branded photo with a quote or tip on all social media sites

 

THURSDAY:  Promote your weekly blog with a new engaging headline- post it at a different time of day than the first

Facebook:  Post your blog with a new engaging headline targeted to your Facebook audience and a great photo

Pinterest or LinkedIn and Google+: Promote your blog with a new headline targeted to the audience

Twitter: Promote your blog with a new catchy headline

 

FRIDAY:  Keep it light and fun, people are wrapping up the week and thinking about the weekend!

Facebook: Post a joke, meme, or inspirational quote

Pinterest: Spend time repining others’ content onto your industry-related boards

Twitter:  Like and retweet a few tweets from strategic partners, bloggers or media in your industry; work on getting more followers

LinkedIn:  Something light and fun for business/work

 

SATURDAY and SUNDAY:  Post early in the morning or later in the evening.

Facebook: Post easy to read helpful tips, an interesting story, something of interest to your target audience, it doesn’t have to be directly related to what you sell.

Pinterest: Pin and repin fun things related to what you sell and other topics of interest to your target audience

Twitter:  Use Twitter “Trending Topics” to attract new followers. Post comments about the #TrendingTopics using the hashtags.

LinkedIn:  It’s a good time to repost your blogs with different titles. Busy professionals will be catching up on the weekends. Also be sure to comment on and like others’ content.

If you don’t have time to devote to building your online presence and developing a social media marketing plan, a marketing consultant can help. Contact us today to learn about your social media marketing plans.

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