“Content is King”, you can’t open a marketing book or read a small business marketing blog without seeing that these days. But what does it mean? And especially for small business owners?
It simply means that the best way to promote your website, social media, blogs and engage your audience is to create interesting, relevant and sharable content. The content can be blogs, articles, videos, memes, infographics and anything else that will interest and engage your audience.
A content marketing strategy does take work, but it will pay off if you invest the time and effort into first knowing who your target audience is, what they’re searching for, what interests them and what challenges or needs they have.
If you’re unsure how a content marketing strategy can help your small business or startup or how to get started, a Marketing Consultant is the perfect place to start. Contact us for a complimentary consultation.