Over the years I’ve talked to thousands of small business owners who believe they can build successful, sustainable businesses on word of mouth marketing alone. While that may be true in some cases, it is extremely rare. It takes more than providing a great product or service to generate substantial word of mouth business.
In fact, word of mouth marketing is a marketing strategy, just like advertising, blogging, social media, SEO, SEM and the slough of other marketing tactics we use to grow a small business.
Successful word of mouth doesn’t’ happen by accident, it takes strategy, planning and action. It means creating referral programs and being consistent about promoting them. It means proactively and mindfully forging strategic partnerships with vendors and other complimentary businesses. It means having a solid brand and a service that your clients want to refer. It means creating processes and procedures around your marketing and sales activities.
Successful word of mouth doesn’t happen by accident. It takes work. If you need help, a Marketing Consultant would be a great way to learn how to develop an effective word of mouth markeitg strategy