As humans, we suffer from what I like to call “instant gratification syndrome”: we want what we want, when we want it. I know I do. I eat everything in sight for 3 months, gain a few pounds and then expect to lose them all within 3 days of eating healthy again. I go to the gym a few times and expect to see instant muscle definition, spend one day in the sun and expect instant golden tan or write a few personal blogs and expect an instant book deal.
I don’t know if we’re wired this way or if it’s the world we live in that makes us believe we should have everything we want with minimal effort and time. Sadly, it doesn’t work that way. We have to work to get results – and it takes commitment, patience, and T-I-M-E.
Marketing is no different. Small business owners are led to believe that all we have to do is get on Facebook, Twitter, Instagram and Pinterest, spend ridiculous amounts of money on Google AdWords Pay Per Click (PPC) advertising, build a decent website, write a few blogs and POOF! We’ll be on our way to the small business version of fame and fortune.
Marketing is Not a Game
I’m going to give you a cold hard truth about marketing. Are you ready? Marketing is process, not an event. It’s not something you can do one time or sporadically or half-ass and expect results. Think of it like a diet or working out – will you lose weight by eating lettuce all day and topping it off with a pint of Ben & Jerry’s at night? Will you get buff by lifting weights just once a week and lounging on the couch binge watching House of Cards the rest of the week? Of course not. The best way to ensure success is to have a plan and stick to it.
The same is true of Marketing your small business. Without a plan to guide you and force you to commit to specific tasks and goals, you’re flopping in the wind – going with whatever feels good or right in the moment. And in my experience, that’s disastrous for small businesses. You end up losing a fortune on the wrong marketing and wasting a ton of time chasing the wrong people with the wrong message. Before you know it you’re doing a bunch of work you don’t enjoy for people who don’t value you.
Yes, a Marketing Plan Matters!
So what can you do about it? It’s simple: get a small business marketing plan! Really, this isn’t just Marketing Consultant mumbo jumbo. Do you think Steve Jobs launched the iPhone without a plan? How about Elan Musk and the Tesla? Of course not, they spent years and millions of dollars on market research before even thinking about launching their products!
I know what you’re thinking, “but I don’t’ have millions of dollars to spend on market research, and I already started my business.” It’s ok. Better late than never. If you start now, you will be in a much better place in just six months. With a marketing plan in hand you can start making more informed marketing decisions that will improve your ROI and increase sales. I guarantee it. The point is to START NOW!
Most small business owners don’t know where to begin with a Marketing Plan. It pays to have a professional Strategic Marketing Consultant help you, trust me it’s worth the investment! A strategic Marketing Consultant will bring the experience and expertise your small business needs to grow, and bring fresh, objective perspective that most small businesses desperately need.
Fortune Marketing specializes in small business marketing research, analysis and strategic planning and has a proven track record of helping small business owners achieve as much as 300% increase in profits within the first year of implementing the plan. We can help you too, but first you have to act. Contact us today for your complimentary, no obligation 20-minute consultation. Your future self will thank you.