No small business marketing strategy is complete without building an email list and sending out a small business newsletter.
Here are eight ways you can make your small business newsletter a successful marketing tool that will attract, engage and grow your small business.
- Stay in touch with customers and past customers. Let your clients know you care by helping them; not only on their path to purchase, but during the purchase process – and after. Create a newsletter just for customers and past customers that helps them use, care for and maintain your product or service, with tips, advice and guidance.
- Stay top of mind with potential customers. What information does your target audience need before making the decision to purchase your product or service? Create a newsletter with information to help them solve their problem or satisfy their need. Help them do their research, by providing helpful studies, reports and news that will help them. This will insure you’ll stay top of mind when they make the decision to buy.
- Share news about your small business. People do business with people they like, so show your small businesses’ personality. Share news and stories about events, hires, personal accomplishments, charities you support, community involvement, etc.
- Share fun local news. Let your newsletter audience know you’re connected to them by sharing fun and interesting local news and events. This not only strengthens the relationship and the feeling of community, but gives your audience relevant and interesting content to look forward to when they open your newsletter.
- Share tips, tricks and advice. Not everything in your small business newsletter has to be about your product or service. Share news, stories and tips about subjects your target market is interested in. Do they like to travel? Garden? Cook? Find out what their hobbies are and provide fun stories and tips. This is another way to ensure your newsletter gets open and read!
- Be consistent. Whether it’s once a week, once a month, or once a quarter, decide on a schedule you can maintain and commit to it! Consistency is key with any content marketing strategy.
- Keep it simple. It doesn’t have to be a big elaborate all-day chore to create a small business newsletter. Create a template with a few sections that you can simply add content to each time.
- Keep it legal. Use an email service provider like MailChimp to be sure you comply with all the CAN-SPAM rules. Remember, it’s illegal to send emails to people who don’t opt-in and you could be fined! Besides, no one likes SPAM or the businesses that send it!
If you need help developing an email marketing program or newsletter, Fortune Marketing is here to help. We specialize in strategic marketing programs and executing with campaigns that attract, engage and sell. Contact us today for a complimentary consultation.