So really why does a small business, say the quaint gift shop in Downtown Fairfield, CA or the fence builder in Anytown USA really need a blog? Does it really make sense? Well, I’m going to give you 5 good reasons why I think all small businesses need a blog.
I was out recently and decided to stop at a cafe to get some work done before my next meeting. Starbucks or Peets? I like Peets coffee better. I like Peets better in general, yet chose Starbucks because their internet access was more convenient. Are Starbucks and Peets selling coffee? No they are selling an experience. What do you sell?