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Carolyn Higgins

What Do You Really Sell? The Starbucks vs. Peets Story

I was out recently and decided to stop at a cafe to get some work done before my next meeting. Starbucks or Peets? I like Peets coffee better. I like Peets better in general, yet chose Starbucks because their internet access was more convenient. Are Starbucks and Peets selling coffee? No they are selling an experience. What do you sell?