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By

Carolyn Higgins

“Anyone Who” is Not a Target Market

Finding your target market – that segment of the population that is best suited for your business and is most likely to buy from you - is absolutely crucial to developing a plan for growth (aka a marketing plan) and achieving your goals. So who is your target market? To answer this, let’s talk about who isn’t.

Who Do You Lean On?

Where does the average small business owner go for support? Where do they go to ask for help dealing with a particular issue or customer? Where do they go to get advice directly related to their particular business or industry? I don’t know, maybe most business owners have a bigger professional network than I do to draw upon for advice. But somehow, I doubt it. I know many of us tend to be extremely independent – and therefore have the “I can do it myself” mentality – that is after all, what makes us entrepreneurs, right? But I know I have to be careful, asking for help is something new to me. I have learned over the past couple of years that I don’t have all the answers and a support system is crucial to my success. I doubt there are many successful entrepreneurs who did it all in a vacuum and never leaned on anyone for support.

To Tweet or Not to Tweet

What are we small business owners and marketers supposed to believe about the effectiveness of social media as a lead generation, revenue driving marketing tool when all we see are conflicting reports and surveys? Wanna know what I think? I think it’s free - SO WHO CARES what the reports say. Seriously... As long as you follow a few simple rules, Social Networking can only help your business, not hurt it. Here are a few tips to get you started...