Donald Trump's run for president is chock full of marketing lessons for small business. Some lessons are what not to do but in this marketing blog, I'm going to focus on what he’s done right to create the formidable and prominent Donald Trump brand.
If your current marketing efforts leave you feeling empty and unfulfilled, it’s probably because you’re making one of these common mistakes:
A brand tells the world what they can expect when they do business with you. If you’re not living up to their expectations, what they say about you when you leave the room may not be what you think.
As a business owner, how often do you find yourself thinking, “Something has to change. This is not where I want my business to be”? Does it feel like you’ve been coasting for too long, without seeing any real growth? The problem may be marketing team complacency.