As business owners and marketers, it’s impossible for us to be 100% objective when it comes to looking at ourselves and our business. And if a business is to survive in today’s world we need to CONSTANTLY AND DILIGENTLY examine and critique. We need to invite honest and open feedback from our clients, colleagues, staff, and partners.
Before you rush out to Best Buy and Walmart before your turkey and pumpkin pie even reaches your intestines, I want to give you a few reasons to be thankful for – and support - your local small businesses.
Measuring marketing effectiveness isn’t just for C-Level Marketing Executives at Fortune 500 companies; it’s what separates successful small businesses from the failures. Without putting track able KPIs in place to measure your marketing effectiveness, you’re going to be wasting a ton of time, money, energy and resources on the wrong marketing .activities
We all have them; those common everyday occurrences that just drive us absolutely insane. Well I have a few in the business world and I thought I’d share them – not because I want to rant and rave (ok, maybe a little), but also because if these things drive me insane, I can guarantee they drive others insane too and it could mean the difference between gaining a sale or a client or losing one.