You can choose to play it safe, blend in, be average, and appeal to the masses or you can stick your flag in the sand and say, “this is who we are and what we stand for. If you like what you see, we’d love to do business with you. If not, well, then maybe we aren’t the company for you.”
Donald Trump's run for president is chock full of marketing lessons for small business. Some lessons are what not to do but in this marketing blog, I'm going to focus on what he’s done right to create the formidable and prominent Donald Trump brand.
A brand tells the world what they can expect when they do business with you. If you’re not living up to their expectations, what they say about you when you leave the room may not be what you think.
So as a business owner you might be asking, “What the heck does your bad taste in soda have to do with marketing?” It has everything to do with Marketing! A huge part of marketing is how you package your product and service – AND of course knowing your target market and how, what, and why they buy!