We all have them; those common everyday occurrences that just drive us absolutely insane. Well I have a few in the business world and I thought I’d share them – not because I want to rant and rave (ok, maybe a little), but also because if these things drive me insane, I can guarantee they drive others insane too and it could mean the difference between gaining a sale or a client or losing one.
How did Santa Claus become so popular and what lessons can businesses owners learn from him for building our own brands? I’ve identified some key things that Santa does to solidify his brand, create raving fans, build trust and grow his Christmas Empire! Here they are, along with the lessons we can learn from Santa’s success.
What are the little things you do every day that sets you apart from the competition that your customers probably take for granted by now. What are you doing to remind them? In Marketing bragging and horn tooting are definitely allowed!
As business owners, we constantly read and hear how we should be turning customers into raving fans, and creating “buzz”. But how do we do that? I haven’t really seen anyone explain how to go from “ok” customer service to “out of the park” customer service. Here are some personal examples of out-of-the-park service to give you some ideas of what it takes to wow customers and create raving fans.