As a business owner, how often do you find yourself thinking, “Something has to change. This is not where I want my business to be”? Does it feel like you’ve been coasting for too long, without seeing any real growth? The problem may be marketing team complacency.
Measuring marketing effectiveness isn’t just for C-Level Marketing Executives at Fortune 500 companies; it’s what separates successful small businesses from the failures. Without putting track able KPIs in place to measure your marketing effectiveness, you’re going to be wasting a ton of time, money, energy and resources on the wrong marketing .activities