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Marketing Strategy

The 5 Signs of Marketing Team Complacency

As a business owner, how often do you find yourself thinking, “Something has to change. This is not where I want my business to be”? Does it feel like you’ve been coasting for too long, without seeing any real growth? The problem may be marketing team complacency.

5 Marketing Metrics Successful Business Owners Live By

Measuring marketing effectiveness isn’t just for C-Level Marketing Executives at Fortune 500 companies; it’s what separates successful small businesses from the failures. Without putting track able KPIs in place to measure your marketing effectiveness, you’re going to be wasting a ton of time, money, energy and resources on the wrong marketing .activities