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Marketing Tools

5 Marketing Metrics Successful Business Owners Live By

Measuring marketing effectiveness isn’t just for C-Level Marketing Executives at Fortune 500 companies; it’s what separates successful small businesses from the failures. Without putting track able KPIs in place to measure your marketing effectiveness, you’re going to be wasting a ton of time, money, energy and resources on the wrong marketing .activities

9 Small Business Resources I Can’t Live Without

s business owners we rely on a strong network of people and resources to help us - whether that’s helping us just get through the day or accomplishing our short and long term goals for our business. Here are my favorite resources for building a successful business!

Is Your Marketing wimpy or HEFTY?

We, of all people shouldn’t be doing anything wimpy. We’re the brave of the brave – if we liked “easy” we’d still be rotting away in some cubicle somewhere. But we’re not, we're small business owners; entrepreneurs. We love a good challenge. We thrive on risk. So then WHY in the world do so many of us wimp out when it comes to our marketing??? Why???

21 Reasons You’ll Fail at Marketing

What is it about Marketing that makes everyone think they can do it? Does it look that easy? If it were that easy, thousands off small businesses wouldn't fail every year. I know there are those out there who will always try to do it themselves so, so in the spirit of not getting it, here are the top 21 reasons why most small business owners fail at marketing: