s business owners we rely on a strong network of people and resources to help us - whether that’s helping us just get through the day or accomplishing our short and long term goals for our business. Here are my favorite resources for building a successful business!
We, of all people shouldn’t be doing anything wimpy. We’re the brave of the brave – if we liked “easy” we’d still be rotting away in some cubicle somewhere. But we’re not, we're small business owners; entrepreneurs. We love a good challenge. We thrive on risk. So then WHY in the world do so many of us wimp out when it comes to our marketing??? Why???
What is it about Marketing that makes everyone think they can do it? Does it look that easy? If it were that easy, thousands off small businesses wouldn't fail every year. I know there are those out there who will always try to do it themselves so, so in the spirit of not getting it, here are the top 21 reasons why most small business owners fail at marketing:
Get your business license, place an ad. That’s how it goes for most new business owners, right? Whether it’s a yellow pages ad, newspaper, radio, television or the local coupon mailer we are trained to think we need to place ads. And usually, small businesses run out and try to emulate what huge multi-million dollar, multi-national corporations do with advertising; create “awareness”. The problem with that is...
Here are four marketing and social media lessons small businesses can learn from Rep Weiner.