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Marketing Tools

Why Small Businesses Need a Marketing Strategy

Imagine hosting a dinner party and throwing it all together without a plan. You won’t plan the menu. You won’t plan the decorations. You won’t even plan the guest list. Instead you buy whatever is on sale at the market that day and tell a few people you meet along the way to invite everyone they know. Silly right? Yet, that is exactly how many market their small businesses...

5 Simple Ways to Refresh Your Marketing

Your small business marketing tactics are stale!!! Is your small business kinda slow these days? Are customers just not calling and coming in like they used to? It’s probably because you’re using the same old marketing and advertising you’ve been using for years. Here are 5 ways to change it up and bring your marketing into the new millenium!

“Word of Mouth” does NOT equal “Do No Marketing”

Word of Mouth marketing – or rather the success of Word Of Mouth as a tool for growing a business is a strategy. It isn’t a “sit back and let it happen” magic pill of business growth. To harness the real power of Word of Mouth, you must Surprise and Delight. You must create a unique experience that is memorable and talk-worthy....

5 New Years Resolutions for Small Business Owners

Now’s the time to make plans or resolutions for the New Year. Have you put down any plans or goals on paper—for you personally or for your professionally? Writing them down and making them tangible is the first step. Here is a list of 5 key marketing resolutions that you may want to think about as we move into the New Year.