So as a business owner you might be asking, “What the heck does your bad taste in soda have to do with marketing?” It has everything to do with Marketing! A huge part of marketing is how you package your product and service – AND of course knowing your target market and how, what, and why they buy!
Getting unwanted and irrelevant sales calls is bad enough. But getting tricked into calling a telemarketer back is just plain rude. Find out what this guy did and how to avoid making cold call mistakes.