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Small Business Marketing

My 5 Commandments of Small Business Ownership

I’ve been in business for myself a few months now and this past week I’ve been thinking a lot about what it means to be a small business owner. I am learning things I never even thought about a few months ago. I want to share a few things I’ve learned in my very young business adventure, in hopes of helping others out there who are brand new - or those who have been in business a while and still need a little help.

How to Use a Blog as a Small Business Marketing Tool

I tell small business owners all the time, “You need to blog”. And I often get, “what’s a blog exactly?” Even if the small business owner knows what a blog is, they often have a hard time figuring out how it will help them make more money. So here are a few basics of blogging for business that can be used as part of an overall marketing strategy to get more leads and grow your small business

“Anyone Who” is Not a Target Market

Finding your target market – that segment of the population that is best suited for your business and is most likely to buy from you - is absolutely crucial to developing a plan for growth (aka a marketing plan) and achieving your goals. So who is your target market? To answer this, let’s talk about who isn’t.