I’ve been in business for myself a few months now and this past week I’ve been thinking a lot about what it means to be a small business owner. I am learning things I never even thought about a few months ago. I want to share a few things I’ve learned in my very young business adventure, in hopes of helping others out there who are brand new - or those who have been in business a while and still need a little help.
I tell small business owners all the time, “You need to blog”. And I often get, “what’s a blog exactly?” Even if the small business owner knows what a blog is, they often have a hard time figuring out how it will help them make more money. So here are a few basics of blogging for business that can be used as part of an overall marketing strategy to get more leads and grow your small business
Small Business owners need to realize that their website is a lead generation tool, buying advertising without doing a little homework first is a waste of money, and the internet is a valuable research tool.
Recent studies have shown that early detection of Promotional Panic symptoms and treatment can decrease complications, including: wasted money, lack of new business and silent phone syndrome.
Finding your target market – that segment of the population that is best suited for your business and is most likely to buy from you - is absolutely crucial to developing a plan for growth (aka a marketing plan) and achieving your goals. So who is your target market? To answer this, let’s talk about who isn’t.