Top 3 Excuses for Not Marketing a Small Business
I've talked to a lot of small business owners over the years and I've heard a lot of excuses as to why they don't advertise, promote or otherwise market their businesses. I want to share the top 3 excuses I hear and try to defuse them.
Who Do You Lean On?
Where does the average small business owner go for support? Where do they go to ask for help dealing with a particular issue or customer? Where do they go to get advice directly related to their particular business or industry? I don’t know, maybe most business owners have a bigger professional network than I do to draw upon for advice. But somehow, I doubt it. I know many of us tend to be extremely independent – and therefore have the “I can do it myself” mentality – that is after all, what makes us entrepreneurs, right? But I know I have to be careful, asking for help is something new to me. I have learned over the past couple of years that I don’t have all the answers and a support system is crucial to my success. I doubt there are many successful entrepreneurs who did it all in a vacuum and never leaned on anyone for support.
Opportunity and the “Great Recession of ‘09”
Greetings small business owners and marketers. I wanted to launch my first blog by telling you a little about myself and why... Learn More