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Small Business Marketing

Is Your Business Competing with SPAM?

I get hundreds of SPAM emails a week some are of the hilarious type and some are from people who actually want my business and think that SPAMMING me is the way to get it. And what strikes me hilarious is that for each SPAM email I get, I probably know at least 5 people personally – or even virtually for that matter, that I would turn to if I were looking to hire that particular product or service. Why would I hire a complete stranger – and a SPAMMER at that? Here are 4 ways your business can avoid competing with SPAMMERs.

Don’t Say That!!! How to Improve Your Image by Keeping Your Mouth Closed!

I vividly remember sitting there after having spilled the beans, immediately regretting it; realizing that although I was trying to make myself look capable by telling the story, what it really did was instill a shadow of doubt in the mind of my boss. It was a valuable lesson and I learned to be a lot more mindful about what I say – and don’t say! And that is a skill that is definitely useful in developing marketing communications for your small business. What you don't say is as important - or even more important than what you DO say.….

Why Small Businesses Need a Marketing Strategy

Imagine hosting a dinner party and throwing it all together without a plan. You won’t plan the menu. You won’t plan the decorations. You won’t even plan the guest list. Instead you buy whatever is on sale at the market that day and tell a few people you meet along the way to invite everyone they know. Silly right? Yet, that is exactly how many market their small businesses...

5 Simple Ways to Refresh Your Marketing

Your small business marketing tactics are stale!!! Is your small business kinda slow these days? Are customers just not calling and coming in like they used to? It’s probably because you’re using the same old marketing and advertising you’ve been using for years. Here are 5 ways to change it up and bring your marketing into the new millenium!