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Social Media

How to Use a Blog as a Small Business Marketing Tool

I tell small business owners all the time, “You need to blog”. And I often get, “what’s a blog exactly?” Even if the small business owner knows what a blog is, they often have a hard time figuring out how it will help them make more money. So here are a few basics of blogging for business that can be used as part of an overall marketing strategy to get more leads and grow your small business

To Tweet or Not to Tweet

What are we small business owners and marketers supposed to believe about the effectiveness of social media as a lead generation, revenue driving marketing tool when all we see are conflicting reports and surveys? Wanna know what I think? I think it’s free - SO WHO CARES what the reports say. Seriously... As long as you follow a few simple rules, Social Networking can only help your business, not hurt it. Here are a few tips to get you started...