As a business owner, how often do you find yourself thinking, “Something has to change. This is not where I want my business to be”? Does it feel like you’ve been coasting for too long, without seeing any real growth? The problem may be marketing team complacency.
As business owners and marketers, it’s impossible for us to be 100% objective when it comes to looking at ourselves and our business. And if a business is to survive in today’s world we need to CONSTANTLY AND DILIGENTLY examine and critique. We need to invite honest and open feedback from our clients, colleagues, staff, and partners.
Before you rush out to Best Buy and Walmart before your turkey and pumpkin pie even reaches your intestines, I want to give you a few reasons to be thankful for – and support - your local small businesses.
Measuring marketing effectiveness isn’t just for C-Level Marketing Executives at Fortune 500 companies; it’s what separates successful small businesses from the failures. Without putting track able KPIs in place to measure your marketing effectiveness, you’re going to be wasting a ton of time, money, energy and resources on the wrong marketing .activities
How many times have you had this conversation with your kids: You: “Here try this” Your kid: “No, I hate that” “Have you ever tried it?” “No” “Well then how do you know you hate it, if you’ve never tried it?” “I just know” We all have them: preconceived... Learn More