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Marketing Blog

What it Takes to Go Viral Like REI’s #OptOutside Campaign

What moves people to like and share a company’s message? What is the Golden Grail of marketing content? That’s the question every business owner and marketer constantly asks themselves: how can I create something that goes viral? And if you’re a B2B company that Golden Grail of virality (yes, I...
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Is it Best to Avoid Controversy in Business?

You can choose to play it safe, blend in, be average, and appeal to the masses or you can stick your flag in the sand and say, “this is who we are and what we stand for. If you like what you see, we’d love to do business with you. If not, well, then maybe we aren’t the company for you.”
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