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Marketing Blog

The 6 Signs of Marketing Team Complacency

As a business owner, how often do you find yourself thinking, “Something has to change. This is not where I want my business to be”? Does it feel like you’ve been coasting for too long, without seeing any real growth? The problem may be marketing team complacency.

A Critical Business Lesson from a Marketing Consultant

As business owners and marketers, it’s impossible for us to be 100% objective when it comes to looking at ourselves and our business. And if a business is to survive in today’s world we need to CONSTANTLY AND DILIGENTLY examine and critique. We need to invite honest and open feedback from our clients, colleagues, staff, and partners.

5 Marketing Metrics Successful Business Owners Live By

Measuring marketing effectiveness isn’t just for C-Level Marketing Executives at Fortune 500 companies; it’s what separates successful small businesses from the failures. Without putting track able KPIs in place to measure your marketing effectiveness, you’re going to be wasting a ton of time, money, energy and resources on the wrong marketing .activities

Are Your Personal Fears Killing Your Business?

How many times have you had this conversation with your kids: You:  “Here try this” Your kid: “No, I hate that” “Have you ever tried it?” “No” “Well then how do you know you hate it, if you’ve never tried it?” “I just know”   We all have them: preconceived...
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