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Marketing Blog

5 Easy Ways to Build Your Small Business Email List

Congratulations! Your New Year’s resolution is to get serious about marketing your small business. And you’ve been reading my blogs, so you know that email marketing is a fun, effective and inexpensive way to do it. So now you’re tasked with building your email list. Where do you start? Here...
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Practice Stay in Business Marketing

Don't let your only marketing success be your going out of business sale. Don’t wait until it’s too late to find the money, the right time, or the right venue for promoting your business. Don’t wait for someday… someday is not a day on the calendar and it will never come. Don’t let your only communication with customers and prospects be the one announcing your going out of business sale.

There’s No Magic Pill for Growing a Small Business

Small business owners come to me every day - like bulging brides who, two days before their wedding discover they don’t fit into their wedding dress – out of money and with expenses that far exceed revenue. Like the bride desperate to shed those 10 pounds in 2 days these small business owners are desperate for revenue (and lots of it) NOW – or they will go out of business. “Can you help me???” Translation – do you have a magic pill to make hordes of people call me or come into my store NOW? Sorry, I don’t.

My 5 Commandments of Small Business Ownership

I’ve been in business for myself a few months now and this past week I’ve been thinking a lot about what it means to be a small business owner. I am learning things I never even thought about a few months ago. I want to share a few things I’ve learned in my very young business adventure, in hopes of helping others out there who are brand new - or those who have been in business a while and still need a little help.

How to Use a Blog as a Small Business Marketing Tool

I tell small business owners all the time, “You need to blog”. And I often get, “what’s a blog exactly?” Even if the small business owner knows what a blog is, they often have a hard time figuring out how it will help them make more money. So here are a few basics of blogging for business that can be used as part of an overall marketing strategy to get more leads and grow your small business

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