Finding your target market – that segment of the population that is best suited for your business and is most likely to buy from you - is absolutely crucial to developing a plan for growth (aka a marketing plan) and achieving your goals.
So who is your target market? To answer this, let’s talk about who isn’t.
I've talked to a lot of small business owners over the years and I've heard a lot of excuses as to why they don't advertise, promote or otherwise market their businesses. I want to share the top 3 excuses I hear and try to defuse them.
Where does the average small business owner go for support? Where do they go to ask for help dealing with a particular issue or customer? Where do they go to get advice directly related to their particular business or industry? I don’t know, maybe most business owners have a bigger professional network than I do to draw upon for advice. But somehow, I doubt it. I know many of us tend to be extremely independent – and therefore have the “I can do it myself” mentality – that is after all, what makes us entrepreneurs, right? But I know I have to be careful, asking for help is something new to me. I have learned over the past couple of years that I don’t have all the answers and a support system is crucial to my success. I doubt there are many successful entrepreneurs who did it all in a vacuum and never leaned on anyone for support.
What are we small business owners and marketers supposed to believe about the effectiveness of social media as a lead generation, revenue driving marketing tool when all we see are conflicting reports and surveys? Wanna know what I think? I think it’s free - SO WHO CARES what the reports say. Seriously... As long as you follow a few simple rules, Social Networking can only help your business, not hurt it. Here are a few tips to get you started...
Greetings small business owners and marketers. I wanted to launch my first blog by telling you a little about myself and why I founded Fortune Marketing Company. I have been an advertising and marketing professional for more than 15 years and have worked with some of the world’s smallest –... Learn More