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Business Success

Marketing You: Do Prospects Trust You?

Congruency is about matching. And in terms of marketing and business success it’s about our words matching our actions and behaviors. We’ve all heard that only about 7% of communication is the words that we speak, so the rest is how we say it (tone), our facial expressions, eye contact, how we sit or stand (i.e.: whether or not we fidget (I’m guilty of this one) or stand or sit solidly), and dozens of other physical actions.