If your current marketing efforts leave you feeling empty and unfulfilled, it’s probably because you’re making one of these common mistakes:
A brand tells the world what they can expect when they do business with you. If you’re not living up to their expectations, what they say about you when you leave the room may not be what you think.
As a business owner, how often do you find yourself thinking, “Something has to change. This is not where I want my business to be”? Does it feel like you’ve been coasting for too long, without seeing any real growth? The problem may be marketing team complacency.
As business owners and marketers, it’s impossible for us to be 100% objective when it comes to looking at ourselves and our business. And if a business is to survive in today’s world we need to CONSTANTLY AND DILIGENTLY examine and critique. We need to invite honest and open feedback from our clients, colleagues, staff, and partners.
Measuring marketing effectiveness isn’t just for C-Level Marketing Executives at Fortune 500 companies; it’s what separates successful small businesses from the failures. Without putting track able KPIs in place to measure your marketing effectiveness, you’re going to be wasting a ton of time, money, energy and resources on the wrong marketing .activities