We all have them; those common everyday occurrences that just drive us absolutely insane. Well I have a few in the business world and I thought I’d share them – not because I want to rant and rave (ok, maybe a little), but also because if these things drive me insane, I can guarantee they drive others insane too and it could mean the difference between gaining a sale or a client or losing one.
Most Marketing experts will advise you to tell your story to connect with your audience. And I know for many of us that’s hard to do. Our stories are personal and telling them is giving away a piece of us. It takes courage.But the benefits to your business can be huge and well worth the risk.