A brand tells the world what they can expect when they do business with you. If you’re not living up to their expectations, what they say about you when you leave the room may not be what you think.
What is it about Marketing that makes everyone think they can do it? Does it look that easy? If it were that easy, thousands off small businesses wouldn't fail every year. I know there are those out there who will always try to do it themselves so, so in the spirit of not getting it, here are the top 21 reasons why most small business owners fail at marketing:
Running a small business is hard enough, the last thing I want to do is tell you what New Year's Resolutions you should be making for better Marketing in 2012. Instead, here are 7 things you don't have to do for your business in 2012!
How did Santa Claus become so popular and what lessons can businesses owners learn from him for building our own brands? I’ve identified some key things that Santa does to solidify his brand, create raving fans, build trust and grow his Christmas Empire! Here they are, along with the lessons we can learn from Santa’s success.