As business owners, marketers, and professionals most of us, at some point, have to get up in front of an audience to talk about our businesses. If you’re lucky enough to have a captive audience for more than 2 seconds you need to grab their attention immediately or risk losing them – and I’m sorry to tell you, you aren’t going to impress them with your life story right off the bat
Getting unwanted and irrelevant sales calls is bad enough. But getting tricked into calling a telemarketer back is just plain rude. Find out what this guy did and how to avoid making cold call mistakes.
We, of all people shouldn’t be doing anything wimpy. We’re the brave of the brave – if we liked “easy” we’d still be rotting away in some cubicle somewhere. But we’re not, we're small business owners; entrepreneurs. We love a good challenge. We thrive on risk. So then WHY in the world do so many of us wimp out when it comes to our marketing??? Why???