Measuring marketing effectiveness isn’t just for C-Level Marketing Executives at Fortune 500 companies; it’s what separates successful small businesses from the failures. Without putting track able KPIs in place to measure your marketing effectiveness, you’re going to be wasting a ton of time, money, energy and resources on the wrong marketing .activities
So as a business owner you might be asking, “What the heck does your bad taste in soda have to do with marketing?” It has everything to do with Marketing! A huge part of marketing is how you package your product and service – AND of course knowing your target market and how, what, and why they buy!
What is it about Marketing that makes everyone think they can do it? Does it look that easy? If it were that easy, thousands off small businesses wouldn't fail every year. I know there are those out there who will always try to do it themselves so, so in the spirit of not getting it, here are the top 21 reasons why most small business owners fail at marketing:
Running a small business is hard enough, the last thing I want to do is tell you what New Year's Resolutions you should be making for better Marketing in 2012. Instead, here are 7 things you don't have to do for your business in 2012!
Recently a client asked what I thought about the businesses on Facebook who seem to be obsessed with boosting the number of "likes" of their business page... and here's my two-cents: