Do you think price is the most important thing potential customers consider when purchasing what you sell? If you answered “yes” I’d like to challenge that idea.
I vividly remember sitting there after having spilled the beans, immediately regretting it; realizing that although I was trying to make myself look capable by telling the story, what it really did was instill a shadow of doubt in the mind of my boss. It was a valuable lesson and I learned to be a lot more mindful about what I say – and don’t say! And that is a skill that is definitely useful in developing marketing communications for your small business. What you don't say is as important - or even more important than what you DO say.….