I was out recently and decided to stop at a cafe to get some work done before my next meeting. Starbucks or Peets? I like Peets coffee better. I like Peets better in general, yet chose Starbucks because their internet access was more convenient. Are Starbucks and Peets selling coffee? No they are selling an experience. What do you sell?
Don't let your only marketing success be your going out of business sale. Don’t wait until it’s too late to find the money, the right time, or the right venue for promoting your business. Don’t wait for someday… someday is not a day on the calendar and it will never come. Don’t let your only communication with customers and prospects be the one announcing your going out of business sale.
Small business owners come to me every day - like bulging brides who, two days before their wedding discover they don’t fit into their wedding dress – out of money and with expenses that far exceed revenue. Like the bride desperate to shed those 10 pounds in 2 days these small business owners are desperate for revenue (and lots of it) NOW – or they will go out of business. “Can you help me???” Translation – do you have a magic pill to make hordes of people call me or come into my store NOW? Sorry, I don’t.
I’ve been in business for myself a few months now and this past week I’ve been thinking a lot about what it means to be a small business owner. I am learning things I never even thought about a few months ago. I want to share a few things I’ve learned in my very young business adventure, in hopes of helping others out there who are brand new - or those who have been in business a while and still need a little help.