A brand tells the world what they can expect when they do business with you. If you’re not living up to their expectations, what they say about you when you leave the room may not be what you think.
As a business owner, how often do you find yourself thinking, “Something has to change. This is not where I want my business to be”? Does it feel like you’ve been coasting for too long, without seeing any real growth? The problem may be marketing team complacency.
As business owners and marketers, it’s impossible for us to be 100% objective when it comes to looking at ourselves and our business. And if a business is to survive in today’s world we need to CONSTANTLY AND DILIGENTLY examine and critique. We need to invite honest and open feedback from our clients, colleagues, staff, and partners.