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small business owner

5 Marketing Metrics Successful Business Owners Live By

Measuring marketing effectiveness isn’t just for C-Level Marketing Executives at Fortune 500 companies; it’s what separates successful small businesses from the failures. Without putting track able KPIs in place to measure your marketing effectiveness, you’re going to be wasting a ton of time, money, energy and resources on the wrong marketing .activities

Being A Business Owner Is Really F***ing Hard

We work really long hours – and even when we’re not working, we’re thinking about it. And for those of us who are business owners, on top of all that, we have no security net; no regular pay check, no vacation days, no sick leave, no 401k…. nothing. Yes, it’s really f****ing hard!