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What are we small business owners and marketers supposed to believe about the effectiveness of social media as a lead generation, revenue driving marketing tool when all we see are conflicting reports and surveys? Wanna know what I think? I think it’s free - SO WHO CARES what the reports say. Seriously... As long as you follow a few simple rules, Social Networking can only help your business, not hurt it. Here are a few tips to get you started...