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Word of Mouth

Are You Networking Wrong?

We all know that word of mouth is the best marketing tool there is and Networking is a great way to grow that part of your business. But is all networking worth the effort? Maybe not. Check out these 4 tips to make networking work for your business.

“Word of Mouth” does NOT equal “Do No Marketing”

Word of Mouth marketing – or rather the success of Word Of Mouth as a tool for growing a business is a strategy. It isn’t a “sit back and let it happen” magic pill of business growth. To harness the real power of Word of Mouth, you must Surprise and Delight. You must create a unique experience that is memorable and talk-worthy....