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Is it Best to Avoid Controversy in Business?

You can choose to play it safe, blend in, be average, and appeal to the masses or you can stick your flag in the sand and say, “this is who we are and what we stand for. If you like what you see, we’d love to do business with you. If not, well, then maybe we aren’t the company for you.”

Marketing is Not Deceptive Trickery!

So as a business owner you might be asking, “What the heck does your bad taste in soda have to do with marketing?” It has everything to do with Marketing! A huge part of marketing is how you package your product and service – AND of course knowing your target market and how, what, and why they buy!